二 272010

ptyo Apple record profits set stage for latest cre

Baobaoblog

“We realize we must do well in these markets to continue to grow.”

Apple is pushing to get more iPhones into businesses.

Apple record profits set stage for latest creation
GLENN CHAPMAN January 26, 2010

Surging iPhone sales worldwide have earned Apple record-high profits for the fourth quarter as it prepares for its first major product launch in three years ago.

Apple has expanded iPhone sales to 86 countries including China.

Apple said revenue in the first quarter rose to 15.68 billion US dollars from 11.88 billion in the corresponding quarter a year ago.

Apple executives noted that while sales of traditional iPod models declined, those of top end iPod Touch models rose 55 percent resulting in a slight increase in revenue in that product category.

“We would prefer to move slow because we are focused on building the brand for the long term,” Cook said. “We are very happy working with China Unicom. They are an excellent partner for us.”

Apple has maintained trademark secrecy regarding a Wednesday event at which it is expected to debut a tablet computer along the lines of an “iPhone on steroids,” according to analysts.

“The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about,” Jobs said in a statement.


Apple said 58 percent of its revenue in the quarter came from outside the United States.

A tablet would be Apple’s first major product release since it came out with its winning iPhone three years ago.

“We’re thrilled to report our best quarter ever,” Apple chief financial officer Peter Oppenheimer said in a conference call with analysts.

Apple credited iPhone sales with catapulting profit in the freshly-ended quarter to 3.67 US dollars per share, beating Apple’s previous record-high by nearly 850 million US dollars.

Oppenheimer said Apple expects revenue in the current fiscal quarter to range from 11.0 to 11.4 billion US dollars and for diluted earnings to tally between 2.06 and 2.18 US dollars per share.

Apple reported that revenues in Taiwan, Hong Kong, and mainland China tripled while sales also surged in Western Europe.



“If you annualize our quarterly revenue, it’s surprising that Apple is now a 50-billion-dollar-plus company,” said the iconic California firm’s chief executive Steve Jobs.

“We have really just started to get going in China,” Cook said. “I like what I see so far.”

However, sales of iPods slid eight percent to 21 million units in a year-over-year comparison.

Apple executives refused to comment on the event during the conference call, telling analysts to “stay tuned.”

Apple said it sold 3.36 million Macintosh computers during the quarter, 33 percent more than a year ago, and 8.7 million iPhones, up 100 percent from a year ago.

“I wouldn’t want to take away your joy of surprise when you see our latest creation,” Apple chief operating officer Tim Cook said on the call when pressed for comment.

Apple stock price rose nearly two percent to 205 US dollars per share in trading that followed release of the earnings results.

Apple has activated more than 200,000 iPhones in China since it began selling them in that country at the end of October, according to Cook.

Apple said its share of the MP3 music player market remains at more than 70 percent and iPods are gaining ground internationally. Apple’s online iTunes store also logged a record-breaking quarter.

A doubling of iPhone sales helped Apple on Monday post record-high quarterly net profit of 3.38 billion US dollars in the fiscal quarter ending December 26.

“It is clear our growth rates are much higher outside the US,” Cook said.

The technology rumour mill is busy grinding speculation that the culture-changing firm has made a notepad-shaped tablet computer with a colour touchscreen that lets people browse the Web, listen to music, watch movies or television shows and also read electronic books and newspapers.

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