Green Home Hints and Tips

Garlinghouse is the latest in a series of outside hires for CEO Armstrong, who himself came from Google (GOOG) in March. Last month, Armstrong named fellow Google alum Jeff Levick as AOL’s new head of sales, Patch Media’s Jon Brod as head of AOL Ventures, and Time Warner Cable (TWC) executive Artie Minson as his new chief financial officer.

AOL: "More of a Foot in the Past"

One of his main approaches will be collaborating with—and potentially acquiring—other players in Internet communication. "You are seeing the Twitters of the world and the Facebook updates of the world changing the dynamics of online communication," Garlinghouse says. "I definitely come to the table thinking about, ‘How do we collaborate in this ecosystem?’" In recent weeks, AOL Instant Messenger began letting users update their Facebook and Twitter pages directly from its desktop client.

On Sept. 8, AOL said Garlinghouse would head its Internet and mobile communications division, which includes e-mail and instant messaging products. The hire comes as AOL prepares to be spun out from its corporate parent Time Warner (TWX) later this year—and as freshly minted Chief Executive Tim Armstrong leads an effort to trim costs and home in on what AOL does best, including display advertising. Garlinghouse, who most recently served as an adviser to venture capital firm Silver Lake Partners, will likely play a key role in helping Armstrong forge alliances and make acquisitions, while deemphasizing or even spinning off noncore businesses.

The former Yahoo exec also gained props for helping the company pick winners from among existing businesses. In 2007, Garlinghouse helped convince Yahoo to give up its photo service and instead focus on Flickr, says former Yahoo executive Jeff Bonforte. "It was like him living the ‘Peanut Butter Manifesto,’" Bonforte says. Flickr is one of the most widely used photo-sharing services.

Similarly at AOL, enhancing focus on some products may come at the expense of other units. "There are areas where we will need to invest further, there are areas we will certainly need to reevaluate," Garlinghouse says. Look for some of the biggest changes at AOL Ventures, the unit the company created for businesses that seek venture investment, and which now owns social networking site Bebo and video search engine Truveo. Garlinghouse’s responsibilities will include acting as the West Coast head of AOL Ventures. While he admits some of these businesses may be sold or spun off, he says the unit will allow many of them "comfortable ways to grow in some ways distinct from the mother ship, AOL." He didn’t say which companies may be restructured.

Garlinghouse has experience bringing outside services into the fold. In 2004 he led Yahoo’s $30 million acquisition of e-mail service Oddpost. "That was something that jump-started Yahoo’s growth in e-mail," Garlinghouse says. He was also involved in the company’s 2007 acquisition of Zimbra.

AOL: We've Got Garlinghouse